Poland is increasingly becoming a PV heavyweight. While the transformation from a coal-fired country to a clean-energy nation is far from complete, Poland surpassed the 21 gigawatt mark in installed PV capacity at the turn of the year. This is likely due to generous subsidies from the EU and the economic viability of generating its own electricity, especially for commercial electricity consumers. Due to low component prices and the simultaneous rise in grid electricity prices, photovoltaics has become a more economical alternative, particularly for commercial energy users. It is therefore not surprising that the Cologne-based PV wholesaler SegenSolar also intends to expand its sales force in the country, especially since the company already serves over 1,000 customers in Poland.
Also interesting: Poland’s grid overhaul: Integrating 90 GW of renewables by 2040
Gradual expansion
Currently, customers in Poland are supplied from the Berlin warehouse. Plans to significantly expand its presence in Poland are already in place. The current sales team of one person will grow to five by the end of the year. At the same time, SegenSolar will increase its visibility in the Polish market and, in addition to participating in Intersolar, will also be represented at trade fairs in Poland in the future. In July 2023, the company opened an office in Prague, Czech Republic, to better serve the growing demand outside the Western European markets. This move is expected to be repeated in Poland, for the reasons already mentioned. Especially in the Central and Eastern European markets, a dynamic development of the markets is expected.
Also interesting: Grzegorz Rabsztyn: “The EIB is playing a key role in supporting renewables and grid development”
Structured and focused on commercial investments
The Cologne based company will focus its offering on commercial and outdoor photovoltaic systems, as this area is currently experiencing the greatest growth in Central and Eastern Europe. In addition to expanding sales, the company has provided competent and experienced support in the areas of PR and communication and marketing, thus increasing its visibility in the markets.
All in the year of happy 10th annversary
SegenSolar is celebrating its tenth anniversary this year, while its British parent company is already looking back on 20 successful years. However, the eastward expansion will not be a leap into cold water, as the German subsidiary already serves several thousand customers in Poland, so the expansion of its business there can be on a solid footing.
Also interesting: Patrik Danz of IBC Solar: “It’s a very exciting market”
First time at intersolar
For the first time thecompany will be represented at Intersolar Europe in 2025, which is pretty unusual in a decade-long presence in Germany. At the event, they will showcase a selection of products tailored to various photovoltaic applications, complemented by live demonstrations. However, the highlight of the participation will be the opportunity to engage in discussions with SegenSolar representatives about strategic plans and developments in the emerging Eastern European markets, to share insights and explore new opportunities in these rapidly growing regions.
Also interesting: Sunny prospects: Poland’s photovoltaics in numbers
Not the only one
SegenSolar is far from the only company expanding into Eastern European markets. Numerous competitors are already active in the region—some represented by individual sales agents, others operating through local offices with dedicated teams, established customer bases, and full order books. Since mid-2024, we’ve explored this topic in a series of interviews, uncovering some intriguing insights. One key detail: in many countries that were part of the former Soviet Union, electricity prices for residential customers are traditionally subsidized as part of the social support system. For commercial users, however, this has typically not been the case. This distinction highlights a clear strategic opportunity: focusing on commercial photovoltaic systems. Unlike the residential sector, this market segment is more likely to grow sustainably and independently of state subsidies in the long term. (mg)